Skip to content

AI visibility of Portuguese B2B SaaS

In May 2026, 45 Portuguese B2B SaaS companies were audited on two axes: the technical readiness of their sites for AI, and whether four assistants recommend them when asked about their own category. Each of 31 category questions ran three times in ChatGPT, Claude, Gemini and Grok, through the API with web search off, so the results measure what the model remembers. A company counts only when it is recommended, not merely mentioned, in at least two of three runs.

COLLECTED
May 2026
COMPANIES MEASURED
45
AI ASSISTANTS
4
DATA
CC BY 4.0
THE RESULT

56% of the 45 companies are recommended by none of the four engines when asked about their own category. Only 29% are recommended by all four.

WHAT STOOD OUT
  1. 96% (43 of 45) have no policy for AI crawlers in their robots.txt.
  2. Claude recommends the most Portuguese companies (40%), against 29% to 30% in the other three.
  3. In payments, 11% of the Portuguese companies are recommended, and in hospitality and tourism none. Stripe, PayPal and Cloudbeds take their place.
Read the full study on destaque.ai
COMPANIES RECOMMENDED, BY CATEGORYShare of the Portuguese companies in each category that are recommended, not merely mentioned, in at least two of three runs.
  1. Health and HR100%
  2. Invoicing and ERP60%
  3. Contact center50%
  4. Developer tools, security and data25%
  5. Payments11%
  6. Industry and operations7%
  7. Hospitality and tourism0%

45 COMPANIES AUDITED · MAY 2026

The methodology is not a promise. It is published.

  • The question is fixed before the dataWhat counts as a mention, and what counts as being chosen, is written down before a single answer is read. Deciding afterwards is how a study finds what its author was hoping for.
  • Published numbers come from code, not from a conversationEvery figure now comes from a script anyone can run again, with the denominators defined in one place and the result in version control, so a later run shows the difference as a diff.
  • The denominator is always statedA percentage without the number it was taken from is not a finding. Where a question could not be measured, it is said, and it is kept out of the ratio rather than counted as a zero.

Raw CSV. Redo the math.

The aggregates by engine, the visibility distribution and the recommendation rate by category, enough to reproduce the study’s charts. It does not hold the company-by-company measurement.

LICENCE · CC BY 4.0visibilidade-ia-saas-portugal-2026.csvDownload
OTHER STUDIES