Politics as a reference group
The same method on a subject anyone can verify independently: the parties in parliament. If the measurement is sound, it reproduces what is already public. Between 11 and 16 September 2026, 11 assistants answered 12 questions across 15 measurements, once with no persona and once for each of 11 personas, on a design written before collection started.
11/540 answers to the choice questions pick a party. Grok with search gives 8 of those choices, in 36 answers.
- With no persona, 56% of the 45 answers to the choice questions decline to choose, and 56% ask who is asking.
- With a persona in front, the share of answers that name each party falls for 10 of the 11 parties.
- Of 13,236 citations to 950 domains, only three domains appear in all nine measurements that search: Portuguese Wikipedia, the CNE and the PCP.
- Baseline, no persona
- With a persona
- PS: 92.8% with no persona, 90.4% with a persona.
- Iniciativa Liberal: 91.1% with no persona, 87.9% with a persona.
- Chega: 90.6% with no persona, 87.9% with a persona.
- Bloco de Esquerda: 90.0% with no persona, 87.3% with a persona.
- PSD: 89.4% with no persona, 88.4% with a persona.
- PCP: 88.3% with no persona, 88.1% with a persona.
- Livre: 83.9% with no persona, 78.1% with a persona.
- CDS-PP: 71.1% with no persona, 73.5% with a persona.
- AD: 66.1% with no persona, 63.6% with a persona.
- PAN: 65.6% with no persona, 64.1% with a persona.
- JPP: 21.7% with no persona, 21.5% with a persona.
2,154 ANSWERS · SEPTEMBER 2026
The methodology is not a promise. It is published.
Raw JSON. Redo the math.
By assistant and by question block: how many answers name each party and in what average position, the rate of refusal to choose, answers with a persona against the same question without one, the explicit choices, and the sources cited by assistant and by domain.
- The 2026 Brazilian electionAI predicts that Flávio Bolsonaro wins, and tells voters to choose Lula
- Football in PortugalAI gives the league to Porto and takes its answers from betting sites
- A map of the companies of PortugalWho assistants name when asked about companies in the market
- Consumer services across seven enginesWhether the assistants agree on which brands to recommend
- Strong on Google, invisible in AI251 B2B companies, their Google strength against their presence in AI answers
- AI visibility of Portuguese B2B SaaS45 companies, how ready their sites are and whether four engines recommend them