Periscopy
Articles

Notes on how
AI answers work.

Methodology, research and guides. Written by the people who read the answers.

FEATUREDMETHODOLOGY · IN WRITING

Mentioned is not chosen

Why share of recommendation matters more than share of voice, and how we measure the difference.

Not published yet · Periscopy team
RESEARCH · IN WRITINGAPI answers show half the pictureOnly 24% of brands match between the API answer and the answer inside the app. What that means for measurement.Not published yet
RESEARCH · IN WRITINGSeven sources or sixteenThe same question cites 7 sources through the API and 16 inside the app. Where the extra sources come from.Not published yet
GUIDES · IN WRITINGWrite questions the way buyers askKeywords describe a search. Questions describe a decision. How to turn one into the other.Not published yet
METHODOLOGY · IN WRITINGSignal or noise: why we repeat every questionAI answers change between runs. Repeats separate a real movement from a lucky answer.Not published yet
GUIDES · IN WRITINGSEO and AI answers are two layersDifferent sources, different winners. Where classic search and the generated answer diverge.Not published yet
PRODUCT · IN WRITINGReading your first Periscopy reportCitation rate, position, share of voice and the action plan, in the order you should read them.Not published yet
These are the pieces being written, not pieces you can read yet. Each one becomes a link when it is published, with its date.