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Changelog

What changed,
week by week.

LATEST · 7 NOV 2026MEASUREMENTPress and community on autopilot
MEASUREMENTPRODUCTMETHODOLOGYPERFORMANCEONE COLUMN = ONE WEEK

Product changes and changes to the methodology, dated. A change to how something is measured is listed like any other.

MEASUREMENT

Press and community on autopilot

The press is now read every day and the community every week, without anyone pressing a button. A brand whose name is also an everyday word is searched by what identifies it, so the noise stays out. A press piece confirmed as being about you is followed across the outlets that republish it, and the same story in several outlets reads as one line. Every video, post or thread an engine cited joins your community feed even if the search never found it, "cited by AI" counts the exact piece rather than the whole site, and new mentions are read and classified on their own until none is left unread.

MEASUREMENT

Every store of a chain, not a sample

A name search returns a handful of listings, and a chain can have hundreds of stores. When that search fills up, Periscopy now treats the brand as a chain and reads the whole market area by area, splitting any area that fills up into four. Every store comes with its rating, review count and address, and the review text is read for the ten stores with the most reviews.

PRODUCT

The Entity screen, rebuilt around where your brand exists

One number at the top says where your brand exists; below it, what is missing and the step that fixes it. Your profiles are collected from your own site and from search, and the sector directories that count are chosen by where your competitors are listed. What the search could not confirm is asked to you, never reported as a gap, and your answer is never overwritten by a later collection.

METHODOLOGY

Questions written from real search demand

The questions now start from what your customers type into Google in your market: about your brand, against each competitor and about your category, so a brand-new name still has a voice. Each term carries its monthly search volume on Google and Bing, and each question shows how it was built (what we listened to, how we sorted it, why we chose it, how we measure it), with the sentence it came from. A question your team wrote says so.

PRODUCT

Periscopy in French

Your account, its reports and its emails can now be in French, alongside English and Portuguese, and so can this site. From now on, every new text ships in all three languages at once.

PRODUCT

A guided tour over the real screens

The tour walks through the product screen by screen, on the account's own data: the question a buyer asks, the brands the answer recommends, the engines, and then every screen in the menu, through to the plan, Inception and the weekly series. Every screen has its step, and a demo account with a well-known brand shows the whole product without measuring anything, marked as sample data on every screen.

MEASUREMENT

Your whole footprint, collected every Monday

Every Monday, first thing, your entity, your site's foundation, your pages, your sources and your locations are collected again on their own, one account at a time. Each step is checked on its own, and a collection that saved nothing now counts as a failure, never as done.

PRODUCT

Your subscription, run from inside your account

The account owner now has a Subscription tab in Settings: the plan, the usage against its limits, every plan side by side and the invoices. From there you upgrade and see the prorated amount before paying, switch to annual billing from the next renewal, change your card and billing details, move down at the end of the period choosing which questions stay, cancel, and resume whenever you want. Add-ons have published prices and are billed on the same subscription.

PERFORMANCE

Your first report in minutes, not days

A new account no longer waits for the weekly cycle. The first questions are written on the spot, every engine in your plan answers in a single round, your site is analysed alongside, and the reading of the week and a first action plan with its ready-made pieces are written as soon as the answers are in. Every number in that first reading is checked against the answers before it is shown, and a progress bar follows each step.

PRODUCT

Prompts x sources: where each answer comes from, and your way in

A new screen on every plan. For each question, in the mode with search: the domains the engines cited and what kind of source each one is, whether your brand is already there (a yes only with proof), and the path in: rewrite a page, fix the entity, join the community, reach the press and the lists, or publish the page that is missing. A competitor's page is never a target, and one click adds the step to your plan.

PRODUCT

Start free, without talking to anyone

Sign up with your work email, confirm the code we send, and set up your brand: your site, your market, the language of your questions and your competitors, with suggestions found on the web. Choose a plan with a free trial and your first audit starts on its own. A card is required, and nothing is charged until the trial ends.

PRODUCT

Studio: publish-ready copy for the questions you want to win, or any topic

Pick the type of copy (a website article, a LinkedIn article or post, an FAQ, a service page, or a rewrite of a page you already have) and the subject: the questions it should win, or a topic of your own. It is written in your brand's voice, from what you sell, what is happening in your industry this week and who the engines cite on each question. Numbers we do not know are left marked for you to fill in, never made up.

PRODUCT

The agent now knows your industry

Every answer from the agent now starts from your industry: what changed this week, the sources the engines cite most in your market and the words buyers search with. Advice is about your market, not about AI search in general.

PRODUCT

Pay directly from the pricing page

Plans can be bought without talking to anyone. The price you see and the price you are charged come from the same published table, read at the moment you click, so the two cannot drift apart.

METHODOLOGY

Questions that name your brand stop inflating your numbers

Asking "what does this brand offer?" always mentions the brand: that is the question, not a finding. Those questions now feed what AI understands about you and are kept out of citation rate, share of voice, share of recommendation and average position. They also stop counting against your question limit.

MEASUREMENT

A brand is found under every spelling it answers to

Otterly, Otterly.ai and OtterlyAI are one competitor, not three. Spellings are now derived automatically, with two guards: a name that is also a common word generates nothing, and the stem needs four letters.

MEASUREMENT

What the assistant says it searched for

When an assistant is measured inside its app it shows what it was doing, not the query it sent. Those steps are now captured and the subject of each one is extracted, so you can see what the buyer's words were, not your catalogue's.

PRODUCT

Inception: declare what you want AI to say

The product measured where you stand and had nowhere to keep where you want to get to. You can now set a target on a question, or a value proposition across many questions, and the following week says whether it moved. A target the measurement cannot verify reads as "not measured", never as "not reached".

PRODUCT

An alert when your brand stops being named

The week you disappear is the one you want to hear about first, and it was the one thing the alerts did not say. Three guards keep it honest: zero after zero is a state and not an event, a minimum of five answers per engine, and a week with no measurement is never reported as an absence.

MEASUREMENT

ChatGPT measured inside the app, as a customer sees it

The searched half of ChatGPT is now collected in a real signed-in session, from the market being measured, next to Claude and Meta AI. The remembered half stays on the API, because search cannot be turned off inside an app and a real session could never measure the training corpus.

PERFORMANCE

The weekly audit runs in minutes, not hours

Fifty questions used to take sixteen minutes of queuing because the runs went one at a time. They now run in parallel, with a deadline on each call and a guard that never pays twice for the same question.

METHODOLOGY

Share of recommendation: appearing is not being chosen

Citation rate asks whether you appear. Share of voice asks what slice of the mentions is yours. Neither tells being one of ten from being the answer. Share of recommendation counts the choices, on the same scale, and what counts as a choice was fixed in writing before 616 answers were re-read.

MEASUREMENT

Share of voice is computed, never typed

The figure is arithmetic over the week, and for two weeks it had been counted over the batch being read. A competitor showed at 38.5% where the measurement gives 6.2%. It is now computed in one place, refreshed nightly when it drifts, and a short denominator raises a flag.

MEASUREMENT

The Claude a buyer sees is the Claude we measure

The API and the app are not the same product. Measured side by side on the same question: 7 sources against 16, and only 24% of the brands named in common. The app is now collected in a real session, and every measurement declares which way it came.

WHEN A CHANGE TO HOW SOMETHING IS MEASURED CHANGES YOUR NUMBERS, IT IS LISTED HERE WITH THE DATE, AND THE WEEKS BEFORE IT ARE NOT SILENTLY REWRITTEN.