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Strong on Google, invisible in AI

A barometer of 251 Portuguese B2B companies in 18 sectors, measured in July 2026. Each company’s organic Google strength, on a scale of 0 to 100, is set against its visibility in the answers of one assistant, Claude, from memory and with search. The reading is directional: one engine, and mentions found by literal match on name and domain.

COLLECTED
July 2026
COMPANIES MEASURED
251
AI ASSISTANTS
1
DATA
CC BY 4.0
THE RESULT

41% of the 251 companies are never mentioned in the assistant’s answers. A directional reading, on one engine.

WHAT STOOD OUT
  1. Average Google strength is 30 out of 100, and average AI visibility is 18.
  2. 59% appear in 10% or fewer of the buyer questions.
  3. The largest gaps are in law firms (72), clinic software (70) and condominium management (62).
Read the full study on destaque.ai
THE GAP BETWEEN GOOGLE AND AI, SECTOR BY SECTORThe largest gap measured for a single company in each of 6 sectors, not the sector average. Gap index = Google strength × (100 − AI visibility) ÷ 100, on a scale of 0 to 100.
  1. Law firms72
  2. Clinic software70
  3. Condominium management62
  4. GDPR consulting49
  5. Industrial waste management48
  6. HR software47

251 COMPANIES · JULY 2026

The methodology is not a promise. It is published.

  • The question is fixed before the dataWhat counts as a mention, and what counts as being chosen, is written down before a single answer is read. Deciding afterwards is how a study finds what its author was hoping for.
  • Published numbers come from code, not from a conversationEvery figure now comes from a script anyone can run again, with the denominators defined in one place and the result in version control, so a later run shows the difference as a diff.
  • The denominator is always statedA percentage without the number it was taken from is not a finding. Where a question could not be measured, it is said, and it is kept out of the ratio rather than counted as a zero.

Raw CSV. Redo the math.

The barometer aggregates: the averages, the distribution and the largest gap by sector, enough to reproduce the study’s charts. It does not hold the company-by-company measurement.

LICENCE · CC BY 4.0gap-google-ia.csvDownload
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