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GUIDE · IN WRITING

The AI visibility playbook

A step-by-step guide to measuring and improving how assistants talk about your brand.

What it will cover

01Why AI visibility is a different layer from SEO

02Setting up questions, markets and competitors

03Reading the numbers week to week

04Turning findings into fixes, and measuring the effect

More papers

REPORTNamed vs chosen: the Portuguese brands AI recommends616 answers from ten assistants, and the gap between share of voice and share of recommendation. The data behind it is published.REPORTThe sources that shape AI answersWhich sites assistants cite, by category, and why they are not the channels brands usually watch.GUIDEWriting questions the way buyers askTurn keywords into decision questions that stay comparable week after week.