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Diego Moraes

Diego Moraes is CTO of Periscopy.ai, an entrepreneur and a lover of technology and gadgets. Diego writes about AI in Software Development, AI Trends, Product Development and Software Process Optimization.

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Articles by Diego.

A person reads restaurant recommendations on their phone
GUIDES · How to appear in ClaudeClaude is the engine where the memory path weighs most and where there is no paid lane. Those two together make it the slowest to move and the most honest about who has substance.8 min readRead
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GUIDES · How to appear in Meta AIThe engine inside WhatsApp and Instagram exposes neither an API nor its sources. What is known, little as it is, the two Meta agents, the right name on the pages it reads, proximity questions, and how you measure it in a real session when there is no other way.6 min readRead
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METHODOLOGY · The funnel moved: the buying decision happens inside the answerThe traditional funnel descends through pages and leaves a trail; the AI-answer funnel happens inside a single answer and appears in no analytics. A stage-by-stage comparison, with real observations in Meta's assistant and Amazon's Rufus.9 min readRead
A hand uses chatgpt on a phone for restaurant recommendations
GUIDES · How to appear in ChatGPTChatGPT names a brand by two different paths, from memory and by live search, and each one demands different work. The mechanism, what to do for each, what you can verify on your site today, and how long each path takes to move.9 min readRead
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RESEARCH · Why the AI called a vacuum cleaner an ironChatGPT recommended a Bosch vacuum cleaner and described it as an iron. We chased the cause down to the exact page it read, and it is there: twenty products in a list and not one of them declared as a product. The mechanism, the proof, and the fix.9 min readRead
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GUIDES · Agentic buying: what changes for Portuguese shops when the AI buys on its ownIn the US, AI assistants already complete purchases inside the conversation. In Europe the shop window arrived, not the checkout. What already works in Portugal, where the price, stock and delivery data come from, and what to prepare now.11 min readRead
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GUIDES · How much a GEO consultancy costs in PortugalThere is no public price table, and no market study behind one. What there is: three formats, the drivers that move the price, and one directional reference from classic SEO.9 min readRead
Team collaborates during a business presentation with data on screen
GUIDES · Hire a GEO consultancy or build it in house?Four criteria you can weigh in an afternoon, the real cost of each route, and the hybrid that usually wins: method and measurement outside, execution inside.9 min readRead
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METHODOLOGY · GEO and AEO are the same thing, and where the difference mattersGEO and AEO describe the same work: making a brand citable by the engines that generate answers. The difference is one of market and of period, not of method.7 min readRead
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METHODOLOGY · llms.txt vs robots.txt: what each one is forTwo files at the root of the site, two different jobs: robots.txt controls who gets in, llms.txt indexes the content. How to configure them for the AI engines.7 min readRead
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METHODOLOGY · Knowledge and augmented: the two answer modes of AIAsk the same question with search off and with search on and you get two different answers, with different brands. Knowledge measures accumulated reputation; augmented measures current technical hygiene.8 min readRead
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METHODOLOGY · SEO and GEO: the base matters, and it is no longer enoughSEO is what lets an engine find and read your site. It is not what makes a model cite your brand. The order matters: base first, then the layer on top.7 min readRead
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METHODOLOGY · Where the AI learns about your brandA model does not have a database of companies. It has what it read. If your brand is not in the sources it read, it does not exist for the model, and absence raises no alarm.7 min readRead
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METHODOLOGY · How to appear in Google AI Mode in 2026: a technical checklistSeven concrete actions to get into Google AI Mode answers: schema, llms.txt, FAQ, external authority. No promises, just the work.8 min readRead
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METHODOLOGY · Schema.org for B2B SaaS: the minimum viable in JSON-LDThe five schema types every B2B SaaS company needs, with JSON-LD snippets ready to paste: Organization, Service, FAQPage, BreadcrumbList and Article.9 min readRead
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METHODOLOGY · GEO vs SEO: what changes in 2026 for Portuguese companiesA direct comparison between classic SEO and Generative Engine Optimization. What stays the same, what changed, and what that means for Portuguese B2B companies in 2026.11 min readRead